Two ways to bring integrative cardiology into your practice.
Cardiology practices have two ways to bring integrative cardiology into their work. Some are ready to launch a fully-licensed integrative program with operational support, branded protocols, and a defined revenue model. Others want to start by training their team and using clinical decision-support tools. Both paths exist — and both lead to the same outcome: a practice that’s no longer dependent on volume-based reimbursement to grow.
Two paths. Pick the one that fits where your practice is now.
Both paths are real and active, serving different practice readiness levels. Many practices start with Path 2 and graduate to Path 1; some go directly to Path 1 because they’re ready.
License the Fit in Your GENES® program for your practice.
A turnkey integrative cardiology program licensed under our Precision Practice Business Solution™ and operated under a Management Services Agreement. Branded patient program, clinical protocols, operational support, KPI tracking, and physician training included. For practices ready to add an entire service line.
- ✓Fit in Your GENES® license with branded patient delivery
- ✓Precision Practice Business Solution™ (operational + tech stack)
- ✓30–90 day onboarding (size-dependent)
- ✓Physician training and protocol integration
- ✓KPI dashboards and outcomes reporting
- ✓Heartwell.ai and Heartwell Academy access for the team
Train your clinicians in the methodology, deploy the tools.
Your clinicians enroll in Heartwell Academy courses and start using Heartwell.ai in clinic — without licensing the full Fit in Your GENES® program. Lower commitment, faster start. Lets you build internal capability and prove ROI before considering full program licensing.
- ✓Heartwell Academy access (Certification Bundle or individual courses)
- ✓Heartwell.ai subscriptions (Plus, Pro, or Founding Partner clinic-wide)
- ✓Optional bundle pricing for multi-clinician practices
- ✓Practice Launchpad community access
- ✓Clear path to Path 1 if you decide to formalize later
License the Fit in Your GENES® program.
Full program licensing under our Precision Practice Business Solution™. This is what an established cardiology practice signs up for when they’re ready to add integrative cardiology as a complete service line.
What you’re licensing
The Fit in Your GENES® program is a branded, evidence-based integrative cardiology program delivered to your patients through your practice. The license includes the program structure, clinical protocols, patient-facing materials, and the right to deliver it under your practice’s brand. Implementation, operational support, and KPI tracking are provided under the Management Services Agreement.
What’s included in the MSA
Operational setup, technology stack integration, physician training on protocols, ongoing clinical and operational support, KPI dashboards, outcomes reporting, and access to the Heartwell ecosystem (Academy + Heartwell.ai) for the practice team. Onboarding is 30 days for small practices, 60–90 days for larger groups.
The revenue logic
Practices typically see meaningful revenue uplift from their existing patient panel within the first year. The model works across concierge, direct-pay, and insurance-based practice structures. Most practices position the program as Concierge 2.0 — patients choose the program based on value, not insurance network. Specific revenue projections vary by practice size, market, and existing patient demographics, and are reviewed during the discovery call.
Who Path 1 is for
Established cardiology practices (typically 2+ clinicians, though solo practices in the right market work too) with an existing patient panel, a physical location with community ties, and practice leadership ready to commit to an integrative service line. Virtual-only practices are also eligible. Practice owners or managing partners are the decision-makers we typically work with.
Train your team in the methodology.
Heartwell Academy and Heartwell.ai give your clinicians the training and tools to deliver integrative cardiology — without licensing the full Fit in Your GENES® program. Faster start. Lower commitment. Builds internal capability you can scale at your own pace.
Heartwell Academy for your clinicians
Your clinicians enroll in CME-eligible courses on integrative lipid management (S.O.S. Foundations), GLP-1 cardiometabolic protocols (Heart and Obesity), AI in cardiovascular practice, and more. The Certification Bundle includes all courses plus the certification pathway, live case reviews, and Practice Launchpad. For practices enrolling multiple clinicians, group pricing is available — request it on the discovery call.
Heartwell.ai for clinic-wide deployment
Individual clinicians can subscribe at Plus or Pro tiers for personal use. For practice-wide deployment, the Heartwell.ai Founding Partner program is structured for clinics implementing the tool across the whole clinical team. Implementation support, custom configuration, and staff training included. Limited to 15 practices for implementation quality.
The graduation path to Path 1
Many practices start with Path 2 before deciding whether to license the full Fit in Your GENES® program. That’s a feature, not a bug. The Academy gives clinicians the methodology fluency. Heartwell.ai shows the patient outcomes the methodology produces. After 6–12 months, the practice has clear evidence about whether the GENES® licensing model is the right next step. If it is, the Path 1 conversation is much shorter because your team is already trained.
Quick comparison.
Who we work with.
- ✓You’re a practicing cardiologist, integrative MD, or specialty physician with an established patient panel
- ✓You operate from a physical location with ties to local communities (or a credentialed virtual-only practice)
- ✓You’re seeing patient demand for integrative and lifestyle medicine — and currently losing those patients to outside providers
- ✓You’re interested in practice flexibility while maintaining or growing income
- ✓You want a data-driven, evidence-based approach — not a wellness brand
- ✗You’re pre-practice or fellowship-stage — both paths are designed for established practitioners
- ✗You’re looking for marketing-driven wellness programming without clinical depth
- ✗You’re committed to a strictly volume-based reimbursement model with no interest in alternative revenue structures
Ready to talk?
The discovery call is 30 minutes. It’s a real conversation, not a sales pitch — we’ll discuss your practice’s current state, what you’re trying to build, and whether Path 1 or Path 2 is the right fit. If neither is, we’ll tell you that. We’re looking for practices we can genuinely help, not every practice.
- · Your current practice model (concierge, direct pay, insurance-based, or hybrid)
- · Approximate practice size (clinicians, panel size)
- · What’s prompting the conversation
- · Any specific questions about Path 1, Path 2, or both